While camera traps have been used in ecological
research for decades, luring animals towards
these traps requires constant innovation.
And
you’ll never believe what they’re now using to
attract wild jaguars – Calvin Klein Obsession for
Men!

According to Miguel Ordeñana, a biologist with
the Natural History Museum of Los Angeles and
an expert on camera traps, the idea belongs to a

Bronx Zoo researcher who tried a bunch of
different scents before discovering the jaguar’s
affinity for Calvin Klein.

What’s special about the
cologne is that its two main ingredients – civetone
and vanilla extract – create a combination that’s
irresistible to these big cats.

No wonder girls love calvin klein colognes. Now I have an idea.