I remember a part of a letter written by the legendary bestselling author Robert Ringer that I’m very fond of – and which applies to almost every entrepreneur, whether online or offline. Robert recalled a friend of his commenting that “There are no guarantees in either life. No matter how great your ideas and no matter how well you execute them, you can still end up broke.” Sounds typical? Well, it does, at least to me. You get this spark of a big idea. It looks divine and God-inspired, “Eureka!” You then put all your efforts into executing it and you still end up failing – or broke.

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