Guangzhou, both economic center of South China and Pearl River Delta, the most prosperous area in China, is also transfer station connecting two international trade ports, Hongkong and Macao with mainland China.

There is a resident population of 15,000,000 and floating population of 8,000,000 in Guangzhou. Among the floating population, there are not only businessmen and migrant workers from around China, but also a lot of people from abroad, Africa, Europe, USA and the rest of the world.These consumers from abroad have not only promoted economic and cultural exchange between Guangzhou and abroad but also boosted the fast development of wine market in Guangzhou. In more and more business negotiation and meetings.

In Guangzhou, there are over 400 star-rated hotels at present and will reach 600 two years later. In addition, there are over 5000 restaurants above Grade C, 400 bars and clubs, over 3000 large-scale shopping malls and supermarkets, over 2000 small and medium-scale shopping malls and supermarkets, over 10,000 cigarette and wine franchised stores and specialized wine wholesale markets.

In 2014, total wine consumption in Guangdong Province amounted to 10 billion yuan, among which Guangzhou had a market share of nearly 5 billion yuan. Of the 1 billion yuan market share, nearly all top-grade wine was imported. Most domestic wine was middle and lower grade products with a priceless than 80 yuan.

2 Market

There is a great variety of wine in Guangzhou, including dry red wine, dry white wine, sparkling wine and ice wine etc.

As Guangdong is not fit for grape planting, there is no local wine. There are mainly four kinds of wine products in Guangzhou. The first one is imported wine completely produced in foreign countries, including high-quality wine from France, Italy, Spain, Portugal, Germany, U.S.A., Canada, Chile, Argentina and Australia. The second kind is foreign brand wine which is packaged in China with imported grape juice. The third kind is wine produced in other areas of China. In addition to three major brands, Great Wall, Dynasty and Changyu, there are also such Grade-B and Grade-C brands as Suntime, Weilong, Baiyang River, Helan Mountain, Jinxiuzhuangyuan, and Golden Great Wall. It can be said that nearly all wine from all production areas can be found here. The fourth kind is OEM wine produced in the above-mentioned area by Guangdong businessmen.

The market share of domestic brand is close to that of imported brand. Among domestic brands, Great Wall, with Zhongliang Great Wall, Huaxia Great Wall and Tantai Great Wall as its members, enjoy a relatively large market share.

In addition, Changyu, Great Wall and Dynasty, with its popularity and reputation, have been the strong brands in Guangdong. The major reason why current quantity of imported wine is less than nationally famous wine is that imported wine is mostly produced in foreign wineries with limited capacity and output, so it¡¯s difficult for them to invest much in promotion and popularization. They are popularized mainly with words-of-mouth. Therefore, customers don¡¯t know what standard to follow when facing dozens of, even hundreds of foreign brand wine.

On top of that, medium and high grade wine has been consumption mainstream. In addition to wine completely imported from abroad, domestic vintage wine has also been greatly favored. For example, such high-end products as Chanyu and Castel Chateau have been more popular with domestic consumers.

3 Consumers
Impacted by economic development and cultural environment, wine consumers are mainly white-collar people with high salary, rich knowledge and good taste, for example, foreign trade personnel and creative directors etc. They are major consumers of wine, medium and high grade wine and imported wine, in particular.
Furthermore, thanks to long ¨Cterm popularization, more and more consumers, including local senior citizens have begun to drink wine in daily life. The wine is mainly domestic wine priced at between 25-50 yuan.

All imported brands have staged frequent wine tasting and promotion activities one after another. The participants of these wine tasting activities are generally embassies personnel of relevant countries, government officials, exclusive agents, consumers, wine associations as well as professional media etc. They attach greater importance to potential market in China, so their promotion focuses more on culture instead of anxious business invitation and marketing.

4 Market channel
The major marketing channels for variety of domestic wine are shopping malls, restaurants under Grade B and Grade C, cigarette and wine franchised stores and main marketing channels for imported wine are hotels above four-star hotel, bars and night clubs, Grade-A restaurants, imported wine franchised stores and clubs etc.

Jointek Fine Wines has been a trend leader in wine business by being dedicated in supplying imported wines to its customers. Jointek has kept on importing wines directly from their original countries, such as France, Italy, Spain, Portugal, Germany, U.S.A.,Chile, Argentina and Australia. Jointek Fine Wines owns a big warehouse with constant tenperature as a combination of warehouse and display hall so as to guarantee constantly stable quality. It has chain stores in Guangzhou, Shenzhen, Donguan, Shanghai, Beijing, Chengdu and Fujian etc. It has set up convenient and fast E-business platform and has developed strong and stable cooperation partners.
Shine Wine Club, jointly established by China Fashion Association etc., explores wine culture and fashionable lifestyle.

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