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Rolling Resistance

Speaking of resistance, your vehicle’s tires play a huge role in how easy your car cruises down the highway. All tires generate a certain amount of rolling resistance—or the amount of effort it takes to roll across the driving surface. While most people tend to think of their tires as perfectly round, the truth is where the rubber contacts the road is actually a flat spot the size of your hand. The weight of the vehicle pressing down on the tire generates these contact patches, and while a larger contact patch usually equates better handling and control, it can also negatively affect your fuel economy.

Tire manufacturers are increasingly looking at how best to reduce rolling resistance while still offering plenty of grip. Altering tread patterns and rubber compounds have helped to produce tires that require less work to get rolling, and car manufacturers are taking advantage of the technology.

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