A great number of Africans and black women worldwide use different kinds of chemicals to keep their hair curly or straight instead of nappy and kinky (natural). Black women's hair has been generating a lot of discussions since the release of Chris Rock's 2009 documentary, "Good Hair" and the past few years have seen a growing movement that calls on Black women to get back to being "Natural".

According to this report, despite economic hardships, fake hair is an estimated $6 Billion industry in Africa. This amount of money is peanuts compared to what African-American women in the USA spend on their hair. The report noted that over half of the entire national purchasing power of black women in the USA is being spent on personal grooming products.

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