Samsung is once again the world's biggest smartphone vendor, but its profits haven't recovered


For a brief moment at the end of last year,
Apple and Samsung shared the title of the
world's biggest smartphone maker, with each
shipping somewhere around 74 million devices
in Q4. The first three months of 2015 have
marked a return to prior form as Apple's total
came down to 61 million while Samsung's,
according to Strategy Analytics estimates, has
risen beyond the 80 million mark again. But
it's not all great news for the Korean
company: while Apple's high volume is
matched by a consistently high average
selling price, the growth for Samsung has
come from its less profitable mid-range and
low-end devices like the Galaxy A, E, and J
series.
With an estimated 83 million smartphones
shipped in Q1 2015, Samsung owns a
comfortable lead in terms of volume, however
it's still got some catching up to do to match
its 89 million shipments from a year earlier.
Samsung anticipates a more profitable second
quarter of the year thanks to its newly
introduced Galaxy S6 and S6 Edge flagship
devices. Both phones mark a significant
upgrade for Samsung's premier smartphone
line and look poised to deliver on the
company's promise. In total, Samsung
reported earnings of 47 trillion won (roughly
$44 billion) for the quarter ending March 31st,
resulting in an operating profit of 6 trillion
won ($5.6 billion). Those numbers are 12
percent and 30 percent down, respectively, on
Samsung's Q1 2015 tallies of 53 trillion won
of income and 8.5 trillion in operating profit.

cute,they should celebrate it with some discounts you know

Now, gadgets sell more than fruits... *Eating my juicy red Apple*