As mobile phones remain the most popular device
to access the internet and use content services,
latest Internet Goes Mobile Country report in
Nigeria by Ericsson has revealed that smart
phones are among the most owned devices used by
Nigerians as eighty four percent are connected to
the internet.

The study, an Ericsson Consumer Summary report,
April, 2015 was released to the Nigerian market
yesterday in Lagos by Ericsson Head, Sub-Saharan
African , Fredrik Jejdling.

The report, according to him, analyses evolving
consumer expectations and requirements for
mobile broadband and other changing services in
Nigeria.

The report further revealed that Nigerian
consumers were replacing their devices such as
mobile phones and desktops with smart devices like
smartphones and laptops which have higher
proportion of internet connectivity.

Key findings from the report:

Irrespective of their location, key findings from
the report also revealed that users want to
remain connected with messaging and calling,
updated with browsing and social networking
and have access to entertainment , mainly music.
According to the report, forty five percent of
those who send messages regularly use internet
based instant messaging services mobile phones
have the highest device share of internet
services

Eighty two percent of mobile phone users, the
report said access the internet with their device
on a daily basis.

Similarly, forty five percent of PC users and 44
percent of tablet users, the report said do the
same

Widespread usage of mobile broadband (MBB)
services

More than ninety five percent of mobile broadband
users, the report noted access mobile broadband
on smartphones, adding that the availability of
good network and voice quality drives up consumer
satisfaction

According the report, wanting to remain updated
and connected was a strong motivator for
consumers when opting for internet services.
Having access to internet services, the report
added enables Nigerians to lead a more socially
connected life.

The pursuit of better access, the Ericsson study
noted often makes consumers switch connection
from fixed broadband to mobile broadband or the
other way round.

“The common reason given by the consumers when
switching connections concerns changes of
location, with around 58 percent citing this as the
primary factor affecting their decision . The
other determining factors include the availability
of internet connection and better speed or
reliability. If Nigerian consumers are provided
with consistently good quality connections at all
times, irrespective of location, they are likely to
spend more time online and remain connected,
unaffected by geographically imposed barriers”,
the Ericsson Consumer Insight Summary Report
April, 2015 said.

Having established the observation that better
speed and reliability were a major reason for
switching connections, the new study revealed
that that once consumers are exposed to a good
connectivity experience and better speeds, they
are more likely to want to upgrade or improve on
it.

Operator satisfaction

Considering how much consumers value being able
to connect to the internet, the demand for quality
data services and network connections, according
to the report is high.

The report also showed that most mobile phone
users in Nigeria were satisfied with parameters
of operator services such as quality of network
coverage (data and voice), initial purchase
process and account management.

These parameters, the report noted reflects the
demands of mobile phone users in Nigeria. To
ensure higher loyalty and lower churn, operators
have to ensure that customers remain satisfied,
especially around factors related to internet
services (data) and network quality.

Mobile phones by far remain the most popular
device to access the internet and use content
According to the study, the significant use of
mobile broadband on mobile phones, PCs and
tablets provides consumers with more mobility,
further allowing them to remain connected and
updated

“Internet users in Nigeria mostly perform online
activities on their mobile phones. Ninety four
percent of consumers use social network sites and
ninety three percent browse the internet on
their mobile phones. The usage of online activities
on laptops and tablets is lower than on mobile
phones. Only forty four percent of consumers use
social network sites and fifty percent browse
internet on their PCs”, the study further
revealed.

http://www.vanguardngr.com/2015/04/84-of-smart-phones-in-nigeria-have-internet-connection-ericsson-study/

Onyi42:
As mobile phones remain the most popular device
to access the internet and use content services,
latest Internet Goes Mobile Country report in
Nigeria by Ericsson has revealed that smart
phones are among the most owned devices used by
Nigerians as eighty four percent are connected to
the internet.

The study, an Ericsson Consumer Summary report,
April, 2015 was released to the Nigerian market
yesterday in Lagos by Ericsson Head, Sub-Saharan
African , Fredrik Jejdling.

The report, according to him, analyses evolving
consumer expectations and requirements for
mobile broadband and other changing services in
Nigeria.

The report further revealed that Nigerian
consumers were replacing their devices such as
mobile phones and desktops with smart devices like
smartphones and laptops which have higher
proportion of internet connectivity.

Key findings from the report:

Irrespective of their location, key findings from
the report also revealed that users want to
remain connected with messaging and calling,
updated with browsing and social networking
and have access to entertainment , mainly music.
According to the report, forty five percent of
those who send messages regularly use internet
based instant messaging services mobile phones
have the highest device share of internet
services

Eighty two percent of mobile phone users, the
report said access the internet with their device
on a daily basis.

Similarly, forty five percent of PC users and 44
percent of tablet users, the report said do the
same

Widespread usage of mobile broadband (MBB)
services

More than ninety five percent of mobile broadband
users, the report noted access mobile broadband
on smartphones, adding that the availability of
good network and voice quality drives up consumer
satisfaction

According the report, wanting to remain updated
and connected was a strong motivator for
consumers when opting for internet services.
Having access to internet services, the report
added enables Nigerians to lead a more socially
connected life.

The pursuit of better access, the Ericsson study
noted often makes consumers switch connection
from fixed broadband to mobile broadband or the
other way round.

“The common reason given by the consumers when
switching connections concerns changes of
location, with around 58 percent citing this as the
primary factor affecting their decision . The
other determining factors include the availability
of internet connection and better speed or
reliability. If Nigerian consumers are provided
with consistently good quality connections at all
times, irrespective of location, they are likely to
spend more time online and remain connected,
unaffected by geographically imposed barriers”,
the Ericsson Consumer Insight Summary Report
April, 2015 said.

Having established the observation that better
speed and reliability were a major reason for
switching connections, the new study revealed
that that once consumers are exposed to a good
connectivity experience and better speeds, they
are more likely to want to upgrade or improve on
it.

Operator satisfaction

Considering how much consumers value being able
to connect to the internet, the demand for quality
data services and network connections, according
to the report is high.

The report also showed that most mobile phone
users in Nigeria were satisfied with parameters
of operator services such as quality of network
coverage (data and voice), initial purchase
process and account management.

These parameters, the report noted reflects the
demands of mobile phone users in Nigeria. To
ensure higher loyalty and lower churn, operators
have to ensure that customers remain satisfied,
especially around factors related to internet
services (data) and network quality.

Mobile phones by far remain the most popular
device to access the internet and use content
According to the study, the significant use of
mobile broadband on mobile phones, PCs and
tablets provides consumers with more mobility,
further allowing them to remain connected and
updated

“Internet users in Nigeria mostly perform online
activities on their mobile phones. Ninety four
percent of consumers use social network sites and
ninety three percent browse the internet on
their mobile phones. The usage of online activities
on laptops and tablets is lower than on mobile
phones. Only forty four percent of consumers use
social network sites and fifty percent browse
internet on their PCs”, the study further
revealed.

http://www.vanguardngr.com/2015/04/84-of-smart-phones-in-nigeria-have-internet-connection-ericsson-study/

So?

OK