With over 47 MILLION Nigerians now using the internet, you don't need to be told how important a business website is especially for a fashion business person. What should be the issh is how to cut cost and get a very affordable one N25,500.

What Should Your Fashion Website Feature?

When people visit a fashion website the first thing they want to know about is the designer. This doesn’t mean you need to write your autobiography – what’s important is your designer brand identity. This should include your logo, a consistent colour scheme, a consistent style and one or two high quality images featuring your most impressive work. You should write a friendly but professional introduction welcoming visitors to the site. This should include lots of words which people looking for a site like yours might enter in search engines. Changing this introduction every week or two will help to keep search engines interested.

It’s essential that your website is easy to navigate. Providing a menu bar at the side or at the top and bottom of each page is the easiest way to do this. This should offer links to each of your other pages. Keep your categories simple. You might want to list clothes by type (eg: ‘jackets’, ‘shirts’ etc.), or you might prefer to list them by season (eg: ‘Spring collection’). It’s a good idea to have a ‘new’ page so that returning visitors can check out your latest creations.

Each category page should feature a full size image of one of your designs along with thumbnail images of the others available – visitors can click on these to see larger images. Using thumbnails cuts download times and makes it easier for potential customers to access your site.

Once they’ve seen your designs, visitors will want to know how to buy them. You should either provide an online order and payment system (most online banks can help you set this up for free) or full contact details for your business and advice on how to find your retail outlets.

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