When it comes to entrepreneurship, a consideration on the marketing department or strategies intended to endear the prospects or solicitors to a brand becomes very indispensable, as a low knowledge of the brand by its prospects regardless of service proficiency may end up halting the brand’s existence.

There is no doubt that businesses vary in structure, service types and financial stand, and as a result one may be tempted to believe that certain advertising methods are less effective when compared to blue-chip high paying 21st century advertising platforms.

There are so many advertising channels that can be seen today as either a micro-channel (word of mouth, SMS communication, email marketing) or macro-channel (paid social media ads, magazines, newspapers, television, and radio), but these two strategies should never be overlooked especially for small business startup owners who do not have all the personnel or money to spend on advertising: “word of mouth” and “SMS/email communication”.

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