Businesses spend most of their expenditure on large-scale marketing drives
and in most cases they fail to effectively achieve their aims due to the
unco-ordinated and unstructured nature of their marketing plans, leading
to a huge waste in scarce company resources., Do you know that this issue
can be effectively resolved if you can get your messages to a particular
Local Government area or demographic in Nigeria with 99% accuracy?

According to statistics from The Association of Advertising Agencies of
Nigeria, AAAN, Advertising expenditure from the organized Private Sector
in Nigeria for 2013 grew to N125 Billion from a total spend of N91 Billion
in 2012. This spend is broken down as below:



This figure of N125 Billion does not include adverts placed by the
informal sector and also other adverts via non-traditional media.

Despite the fact that such Huge amounts are spent by various businesses,
it is surprising that for a lot of these businesses, the funds spent on
Advertising are Hardly recovered.

Apart from the fact the fact that most of the Big Brands advertise
basically for general Brand Awareness, most Brands have specific products
which cater to the needs of a specific demographic and hence the usual
blanket approach to marketing and advertising without a clear-cut strategy
or without a targeted audience finds them hemorrhaging lots of cash
without results as a result of

Advertising without an end Goal in sight – This is when Businesses
advertise because others are advertising or because it was written in a
book that businesses should advertise. They are unable to give a reason
why the ads are on or what actions customers are expected to take when
they see these ads.
Advertising to the Wrong Demographics – This is when businesses show ads
for a specific class of customers to the wrong group of persons. In this
case the ads are seen but since the viewer has no use for the advertised
product, no result is seen from the ad.
Advertising without Tracking/Testing Results – Like the First case, this
is another error which a lot of advertisers make. Adverts are created and
forgotten, there is no idea of actual sales through the ad, etc.
Conveying a vague or No message in Adverts – This is self-explanatory.
Advertising to the Wrong Locations – Like the famed saying of Advertising
Ice to Eskimo’s, a lot of people advertise their products to people in
places that cannot patronize them. This would be the main message of our
Post today.


For Businesses, especially the Brick and Mortar Businesses like
Supermarkets, Hairdressers, Schools and Daycare Centers and the rest,
since services are offered within the radius of a particular geographic
location, it is essential that adverts reach people who preferably are
within the same location. Also particular products have varying demand
patterns at various times, and some products or services cater only to the
needs of a particular demographic. Hence the mass Blanket approach to
marketing leads to waste of funds in that available resources are wasted
on marketing to people who have no use for a particular product at a
particular time.

To read more:
http://smsbusiness.com.ng/business-owners-stop-wasting-money-get-your-messages-to-people-in-your-location.html


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stop wasting your marketing values and start attracting customers to your business via bulk sms

Yes

business owners stop wasting resources and start bringing customers to Ur business via bulk SMS

engage in quality bulk sms for efffective marketing to promote ur business

stop wasting your time business owners and start using bulk SMS to make quality marketing out of your business

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business owners stop wasting your marketing efforts and get serious about promoting your business through bulk sms

Advertising without an end Goal in sight – This is when Businesses
advertise because others are advertising or because it was written in a
book that businesses should advertise.

get serious with SMS to promote your business efficiently

ok