1. Use link posts to drive people to your website

Link posts now have a larger, clickable area that helps drive people to your website. In your Page's sharing tool, enter the offsite URL, then hit Enter The title, description and image are taken from your URL, but you can still customise the text and image of the post We have increased the size of the image for these types of posts, so ensure you select compelling imagery that will blend into the News Feed experience

2. Use engaging copy, images and videos

Rich media like photos and videos get more attention and help your message stand out in News Feed Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received

3. Create a two-way conversation

Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business. Posting content that shows you took their feedback into consideration can build customer loyalty and show you value their ideas In Action: Modify Watches, a company that creates mix-and-match watches, asks customers for input on product designs and names, and builds ongoing watch designs from this real-time feedback

4. Share exclusive discounts and promotions

Offer special deals or perks to your customers to keep them interested and to drive online sales. Include call to actions with links to the most relevant page on your website. In Action: BarkBox creates posts with promotional codes. They found that valuable offers like buy-1- get-1-free or discounts over 20% were more likely to be shared and it helped them spread the word about their business. To improve engagement with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency.

5. Provide access to exclusive information

Reward people who are connected to your Page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events. In action: PhotoBarn created a Mother’s Day 10- Day Giveaway of PhotoBarn products on their Page 6. Be timely Your audience will be more likely to engage with posts when they’re related to subjects that are top of mind, like current events or the holidays Timeliness is also important when replying to comments on your posts. The faster you reply, the more likely fans will engage with you in the future. Tip: Post a daily sneak peek of upcoming product sales 2 weeks prior to Black Friday or Cyber Monday

https://m.facebook.com/business/a/online-sales/page-post-tips

This is very rich. I wonder why people don't read this sort of post. But there still some people who will appreciate you for the information. Thanks.
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