Job Title: Senior Marketing Executive
Industry: Dry Cleaning
Employment Type: Full Time
Location: Lagos

About the company:
The company is a foremost dry-cleaning and laundry firm, constantly re-defining service standard while providing world-class fabricare and ancillary solution to her numerous and discerning customers.

Role and Responsibilities:

Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications.
The Senior Marketing Executive is responsible for driving the success of the company's services & brand promise in the marketplace. Experience in marketing lifestyle services will be an added advantage.

This person will:

• Develop and implement annual marketing plans for the company complete with budgets and projected customer growth figures and market share analysis
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of the company service offerings in our markets
• Develop and deliver appropriate sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Manage the already established Customer Relationship Program – The Clean Ace Membership Club
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.



Responsibilities:

Marketing

• Articulate product and service offerings, key benefits and messages for use to drive sales and marketing
• Cultivate reference accounts for the company's services; identify client success stories and create appropriate case studies and collateral
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Internal reporting and other duties as assigned
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Lead Generation & Sales Enablement

• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

Project management
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Solicit the assistance of the project manager to assist to establish and articulate project scope, strategy and objectives to internal and external clients

Market Research and Competitive Intelligence
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to management and provide input to best the competition at all times
• Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to management
• Conduct marketing surveys on current and new service concepts

Required Skills / Special Qualifications

• Creative thinker, excellent listener and communicator
• Minimum 5 years of professional marketing experience of which 3+ years of experience marketing lifestyle products/services
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
• Strong communication, presentation and representation skills
• Ability to communicate with high profile clients and all levels of an organization comfortably.
• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
• Experienced with CRM tools and expert-level proficiency with Microsoft Word, PowerPoint, and Excel
• Bachelor’s degree or equivalent professional experience

Remuneration
Salary: N120,000-N140,000

Application Deadline:
13th July, 2015

Method of Application
Interested and qualified candidates should click this link to apply >>
https://docs.google.com/forms/d/15N6e2WSWfqXU6xPXxhFHfhdAbWe8QXW_LJHJANBhQtY/viewform?usp=send_form


For further Enquiries
JobMag Centre,
254, Herbert Macaulay Way, Alagomeji, Yaba, Lagos.
Tel: 08167490262