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The Movie Industry That's Bigger Than Hollywood by Emperorone(m): 9:46am On Jul 11, 2015
(CNN)— They used to be the preserve of
informal home gatherings around old flickering
TV sets, but Nollywood films have now gone
global.
Movie streaming giant Netflix has dedicated an
entire section to Nigeria's mega film industry,
so rather than having to buy a DVD, viewers
around the world can now get their fix of
Nigerian drama straight to their computer
screens -- Nollywood is notorious for churning
out hundreds of movies per month, capturing
viewers with stories ranging from romance and
drama to comedy and witchcraft.
iROKOtv, a Nigerian online platform for on-
demand films , already streams home-grown
movies to the diaspora around the world, but
with 25% of Nigerians predicted to access the
internet via their mobile phone by 2018, the
home market is expected to grow too.

Movie star power

Befitting the mammoth industry that Nollywood
is, its glamorous movie stars are revered in the
country as any Hollywood A-listers would be.
Shown above are four of Nigerian film's most
recognizable faces.
Ramsey Nouah stumbled into the film industry
almost by accident. He was looking for funds to
cover his school fees when a friend suggested
he tried acting. Some 25 years later, Nouah is
today one of Nollywood most prolific stars.
Omotola Jalade-Ekeinde , heralded as the queen
of Nollywood, has appeared in around 300 films
since her debut in 1995. Her allure earned her
the nickname of "Omosexy," while two years
ago she was named one of the top 100
influential people in the world by Time
Magazine.
Jeta Amata comes from a family of Nollywood
stars, so it was perhaps not surprising that he
became one of Nigeria's most prominent film
directors. He is often praised for the high
production values and strong narratives of his
movies, and has worked with both Nollywood
and Hollywood famous stars, including Mickey
Rourke and Kim Basinger.
Genevieve Nnaji, dubbed the "Julia Roberts of
Nollywood," has been acting since the age of
eight and has won the 2005 African Academy
Movie Award for Best Actress.

High output, low profit

Nigeria's film industry pumps out around 50
movies per week and is estimated to generate
around $600 million annually for the country's
economy. With more than 1,200 films a year, it's
the world's second biggest producer behind
India. Nollywood is also Nigeria's second
biggest provider of work, employing directly or
indirectly more than one million people,
according to the United States International
Trade Commission.
However, films are typically low-budget and
revenues are small. One of the highest grossing
Nollywood film so far is thought to be "Ije: The
journey" , which generated $500,000 when it was
released in 2010. It stars two of Nollywood's
biggest stars, Genevieve Nnaji and Omotola
Jalade-Ekeinde as sisters fighting for justice.

Search of excellence

In recent years, a new wave of filmmakers who
want to shake off Nollywood's reputation for
shoddy productions is emerging. Dubbed the
New Nigeria cinema, these young professionals
want to create a movie industry which can
compete with Hollywood -- not just in quantity
but also quality.
Actor Wale Ojo, one of the biggest supporters of
the movement, told CNN: "New Nigeria Cinema
basically means an elevation of Nigerian film --
high production values, good strong narratives,
stories that capture the essence of who we are
as Nigerians, as Africans.
"And it means also that these films can be
shown at international film festivals anywhere in
the world, from Toronto to Cannes to Venice."



http://edition.cnn.com/2015/07/10/africa/nollywood-mighty-economic-machine/index.html
Re: The Movie Industry That's Bigger Than Hollywood by Nobody: 9:51am On Jul 11, 2015
Okay
Re: The Movie Industry That's Bigger Than Hollywood by jstbeinhonest(m): 9:56am On Jul 11, 2015
We should stop decieving our selves,d gap btwn nolly nd hollywood wide ehn...
Re: The Movie Industry That's Bigger Than Hollywood by CrazyScientist: 9:58am On Jul 11, 2015
Na so!
Re: The Movie Industry That's Bigger Than Hollywood by MJBOLT: 10:12am On Jul 11, 2015
No offense but Hollywood is light years ahead of nollywood
Re: The Movie Industry That's Bigger Than Hollywood by Emperorone(m): 10:17am On Jul 11, 2015
Nollywood mass producing since 1800 BC... grin
Re: The Movie Industry That's Bigger Than Hollywood by KOLZY(m): 10:17am On Jul 11, 2015
i dont really know oh

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