Most start-ups don't usually see having a website as a necessity. They felt, after-all I am making sales. Why do I need website? Isn't it an unnecessary expenses?

Having a website is not only important, it is a necessity. In fact, after registering your business, the next important step is to register and secure the domain name (preferred name for your website)

Here are benefits of having a website

1. To reach more customers

If at all you are making sales without a website, having website will increase your sales by over 200%. Without a website, you can only sell to people in your immediate environment. While having a website will help you to reach more people irrespective of location, status and race.

2. Cost effective

Other means of advertising such as TV, radio, newspaper, bill board cost so much to place advert for just a day. Meanwhile people who didn't see the advert for that day, week or month may not be opportune to see it afterwards. Unlike having a website, people will see it 24 hours a day, 30 days a week and 365 days a year with minimal yearly renewal fee.

3. Trust

Your customers expect to see you online. When any customer hears about you, the next thing is to pick the phone or laptop and search for your organization on the internet. If you aren't available, you will miss huge patronage.


4. Playing big with less

Instead of spending so much to acquire office space and several equipment, depending on your nature of business, you can manage all your transaction online wherever you are. That way, you reduce cost to less than 50%

Source: http://tech24.com.ng/blog/reasons-why-you-must-have-a-website