Okay so I was thinking recently about business in
Nigeria and I came up with 5 reasons why
entrepreneurs and businessmen should invest and
grow businesses in the city of Awka.
1. Capital City Advantage: Awka is the capital city
of Anambra state, now that’s something any wise
entrepreneur would see as a futuristic advantage.
The fact that the place is not yet developed to
taste doesn’t mean it’s a bad place to invest
business; In fact, it means the exact opposite!
Looking at other states, mostly the capital is the
most developed part, this movement would
eventually reach the city of Awka and by then
many would be entrenched in ‘had I known’
lament.
2. Less Competition: Depending on the kind of
business you’re into and the sector you’re
involved in, there’s literally little or no
competition. Anyone who steps in with a grand
business plan and great packaging will
inadvertently swoop the market to his/her side.
Look at the recreational section of this city for
instance, it’s sparsely indulged.
Invest In Awka
Going in there blindfolded isn’t advisable though,
wisdom should guide anyone trying to explore
that venture to choose wisely when it comes to
location, and other factors. Building a
recreational park or a zoo in the hamlets of
Okpuno for example is like telling a horse
stranded in the Arabian Desert that you have
some water in the Amazonian jungle. This area
requires counsel from professionals.
3. Seed Time & Harvest: Like I said firstly, Awka is
the capital city of Anambra and is still undergoing
development. Anyone who understands times
would know instinctively that this is the time to
invest and put seeds into the ground for the
harvest is fast approaching.
4. More Profit (aiding development): This sounds
like cheating, even to me writing it; but
passionate staff would know it’s for the better.
The city of Awka’s population is 60% students,
now this is an advantage, most of them have
parents paying their rent and footing their bills,
they only get a job to feel they’re making their
own money, look important, or to get rid of
laziness (though some really need those jobs!)
Now to maximise profit, a company can discuss
with it’s employees and give them a fixed amount
salary for the time being, so that whatever was
cut out can be put back into the company to help
aid development and then the full salary can be
implemented when the company attains a certain
stage of development.
5. Unskilled staffs tend to be more loyal: Now
many of these students are here in Awka strictly
to face their studies and leave. Too bad, many of
them are the ones qualified for the vacancies that
may be in our offices and yet the ones we end up
hiring are the unqualified ones who have to make
mistakes a thousand times before they are good
at what they do. Patience is really required on the
side of the employer, patience entwined with
wisdom though for if you discover that the one
under your employ is not a prospect for the
future, then they have to be laid off. Having
unskilled workers means they have to learn from
you and become pros off of your tutelage; this is
an advantage to the company because the
learning process runs up the heart of the worker
to drive the company. These ones who put their
heart into the company’s future are the kind of
people you would need to push your company
forward.
Invest In Awka
Having put down these 5 reasons, I should say
especially to young entrepreneurs that it would be
unwise to jump into business head-first without
thinking or having a mentor who counsels you on
how to invest wisely.
Many businesses have crumbled because their
founders didn’t really look into the future to see
what would happen. The business sector is a very
tricky place; your own very mistakes are the sharks
that would eat you up.