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Nairaland Forum / Entertainment / TV/Movies / Gulder Ultimate Search Has Been Scrapped. (1598 Views)
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Gulder Ultimate Search Has Been Scrapped. by PilotOz(m): 9:25am On Aug 29, 2015 |
Nigeria Brewries scrapes ‘Gulder Ultimate Search’ (GUS), replaces it with ‘Ultimate Promo (Ultimate Chase)’ By Duru Uche | August 25, 2015 The Nigerian Breweries brand, Gulder has over the years given young people from across Nigeria the chance to achieve fame and money via their local content reality Television programme, tagged ‘Gulder Ultimate Search’ (GUS). Since the premiere of it’s first season in 2004, 11 winners have emerged as the ‘Ultimate Men’, claiming huge rewards, after triumphing in a quest that includes struggling against nature and finding a hidden treasure. While many have been waiting for the challenge to kick off this year, the latest news from the organisers is that GUS has been scrapped and replaced with another thing entirely — the ‘Ultimate Promo (Ultimate Chase)’ According to the brand, they are working on reaching their consumers directly, and this was something they couldn’t do with the ‘Ultimate Search’ as only some particular set of people were reached, leaving out their prospective consumers. Industry watchers also point out that some Gulder Ambassadors (Ultimate Men) failed in their responsibility, which is to promote the brand. Some even left the brand to patronise its competitors. Some other winners only remain relevant within the first year of their reign as the ‘Ultimate Men’. But, there are those who used the platform to carve out a niche for themselves. All these and more we believe added to the brand’s decision to introduce the new show and the signing of new Ambassadors. Ebuka Obi-Uchendu, Yemi Blaq and Illrymz were unveiled as the new Gulder Ambassadors in Enugu during the launch of the new show. Ebuka Obi Uchendu Unlike GUS where there is always one man standing to claim the cash prize and a car, Gulder Ultimate Promo/Chase is giving out 15 Hyundai cars and instant cash prizes to their consumers. http://www.olisa.tv/2015/08/25/nigeria-brewries-scrapes-gulder-ultimate-search-gus-replaces-it-with-ultimate-promo-ultimate-chase/ |
Re: Gulder Ultimate Search Has Been Scrapped. by izeeqpotter(m): 9:26am On Aug 29, 2015 |
Why na! I haven't taken part |
Re: Gulder Ultimate Search Has Been Scrapped. by Nobody: 9:30am On Aug 29, 2015 |
Interesting...... Hmmm, i remember back then when men where boys! Gulderman!! |
Re: Gulder Ultimate Search Has Been Scrapped. by ladyF(f): 9:37am On Aug 29, 2015 |
Eeyah....wanted to go for it this year. Hehehe if I hear!!! Na faint I go just faint |
Re: Gulder Ultimate Search Has Been Scrapped. by kellyJames5(m): 9:56am On Aug 29, 2015 |
When I've been eagerly waiting for this season to start GUS has been my favorite tv show. |
Re: Gulder Ultimate Search Has Been Scrapped. by mayorjosh(m): 11:18am On Aug 29, 2015 |
Ok |
Re: Gulder Ultimate Search Has Been Scrapped. by swagdopey: 11:33am On Aug 29, 2015 |
K |
Re: Gulder Ultimate Search Has Been Scrapped. by PilotOz(m): 12:06pm On Aug 29, 2015 |
Hmm, Its really bad... I even had hopes for this year's show, but its gone now... Too bad for we aspirants.. |
Re: Gulder Ultimate Search Has Been Scrapped. by trigar12(m): 9:33am On Aug 30, 2015 |
Dats bad, I like the show mehn |
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