For everyone living and working in Nigeria I think we all deserve a big kudus. You will agree with me that since October 2014, it has been one major challenge after the other in the country.



First it was the Political activities in the nation (which literally shut down the whole economy) then, the drop crude oil prices which affected the nation’s revenue adversely, the over 40% fall of the Naira against the US Dollars (which is just killing everything) is another major economy crippler not to talk of the very many internal factors (such as security, non appointment of Ministers, Cold Wars in the Senate and House of Representatives, non payment of salaries in the public sector for months now. etc).



We’re not here to highlight the catalogue of woes afflicting the nation but to acknowledge the fact that there are serious issues in the country and every sector is affected. Well I’m sure the various sectors in the country are working on their survival tactics but I’m here to simply highlight a few things you need to do as a real estate broker in this period to ensure your survival:



1.) Expand your reach: Since there is a major shrink in the economy it is only logical to say that you need to get new clients as most of the ones you currently have may be cutting down on costs and won’t be making major real estate investments at this time.



2.) Give your clients more property options: For instance if you were only offering properties of about N200 Million and above to your clients before, you can recommend equally good properties of between N50 – N100 Million in emerging locations. More like product diversification.







http://www.souqgrandeur.com/surviving-as-a-real-estate-broker-in-a-challenging-economy/