This has been on my mind a long time, and it has just come to the time I must talk about it.

If you look at the US technology market, you see a concerted effort by business and political leaders to advance US technology and businesses. They don't do it subtle; they don't make a pretence to it. Hence, you see Barack Obama with a twitter or quora account, Larry Summers (political leader) with a quora account, Ashton Kutcher with a fb and twitter account, or Madonna with a twitter account. Even lately Taylor Swift had a run-in with Apple that helped boost serious business for the music-offering company. Apple has pretty much rode on goodwill from american artistes and producers on its way to being one of the most successful companies ever the world has seen. Guess what? It doesn't stop there!

These leaders make sure they release major news on these social media apps. A US director will announce his new movie or an artiste will announce his/her newest activities on Twitter. Obama will answer questions on Quora, and news journalists will update breaking news via Twitter. The list goes on... The aftereffect of this, is that it promotes these social media utilities by boosting their ratings and creating social worth for them. More people get on the train and business becomes good. Foreign exchange goes to America and their economy booms.

Then you ask yourself, why aren't Nigerian leaders using same with Nigerian businesses? If anything, at least to promote them? There's Nairaland, there's Linda Ikeji. Gisttar is there, and I'm sure there are a host other Nigerian technology utilities that could be promoted to serve the general interest of the country. Instead, you find many Nigerians clinging to fb, twitter and the likes. Utilities that don't serve the interest of the country.

This honestly isn't fair. Nigerians need to assess the impact their population strength can have on making a Nigerian web utility successful and they need to use it.

Hmm