If your business is nursing a new idea along but you need additional funding to take it to the next level, you have several options.

You could get a traditional business loan from a bank or you could land venture capital funding. But there is a gray area where bankers aren't willing to take the risk on your company and venture capitalists don't think your product is quite big enough to earn a significant return on their investment.

Where do you turn? Angel investors.

Where a VC firm is paid to invest other people's money, an angel investor is investing his own money. Angels are usually high net worth individuals that are looking to invest in companies for various reasons. Some want to make an impact in their local economy while others are looking for a way to increase their portfolio's investment return.

The case for utilizing angel funding is easy to make, but

Where exactly does a startup find angel investors?

There are two things to consider: attracting angel investors and seeking them out.

How to Attract Angel Investors

The same strategies you use to get a bank loan should be used with angel investors. You must have a legitimate product or service.

You should have a solid business plan. Having initial customers or interested users is a good sign.

In short, you need to have made progress and likely bootstrapped your way to some signs of success for an angel investor to be interested in you.

If your product or service is failing and you have no customers, you can't expect anyone to give you any cash. Seek Out an Angel Investor Most likely you will need to seek out multiple angel investors before you get your first investment.........

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