Does your school have an Instagram account? It can be a great school marketing tool! You can share photos (and cross-post them to Facebook or Twitter) and interact with parents and students. But you can also use it as a way to reach prospective families! Instagram’s video capability offers your school an exciting new way to quickly show snippets of campus life and school events.

A few important things you need to know about Instagram videos:

They are only 15 seconds long.
You can now import videos saved on your phone! See instructions here. (This means you can save promotional video to your phone that you’ve already taken and re-upload it to Instagram.)

Need some ideas for what to post? Here are some ways to get started using Instagram video as a promotional tool for your school:

Do short interviews with teachers about what they’re most excited for this school year.
Record classroom tours.
Do 15 second book reviews featuring students of various ages.
Upload footage from sports events, music concerts, drama performances and more!
Do a Homework Help Tip of the day.
Record parent testimonials. (“What is your favourite thing about our school?”)
Tape events unique to your school. Do you have a really great fundraiser? An awesome student-led event? Highlight what makes your school stand out!
Record sports team athletic drills or music group practices using the stop motion component to create an artsy feel.
Do a weekly Ask the Principal segment.
Ask students to explain in two or three words why prospective students should consider attending their school.



To maximise the views of your Instagram videos, you should cross-post them to your Twitter feed and Facebook Page! If your school has a blog, you could link to the videos there too.


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