1- Everyone on your mass email list must be an opt-in subscriber. Oh did we say must? Sorry, we meant MUST. If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your mass email deliverability and your business's online reputation) by only using opt-in subscriber lists. Check out our email list building blog post if you want to know more about how you can get customers to opt in to your mass email newsletters. Also, don't ever rent or buy mass email lists. And include an easy way for subscribers to opt out in each email you send, in case any of them do not wish to receive any more of your email messages.

2. You should be familiar with email marketing regulations before you send out any mass email messages. If you aren't following spam guidelines as well as the laws of the countries to which you are sending, your mass email marketing will go nowhere. Review spam guidelines here.

3. Your email newsletter subject line should be eye-catching yet straightforward, and should avoid spam words. Your email subject line is your first chance to connect with your subscribers. Of course you want subscribers to be intrigued, so you can say something like “The Five Things You Need to Know About Buying a Car” or “The Best Mac and Cheese Recipe Ever.” Be careful not to include words like “Free” or “Cash” and don't put your title in ALL CAPITALS. You can see a more complete list of spam trigger words here. Studies have also found that mass email subject lines perform best with email subscribers when they are direct and truthful about what is in the email. Subscribers want to know what is in the email before they open it, so let them know in the subject line that there is a 25% off coupon for them inside.

4. In most cases, try to keep your mass email newsletters short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.

5. Don't include too many images or graphics in your mass email messages. A lot of images can make your emails slow to load and may cause display issues. Also, many subscribers do not allow images to display, so they may just show up as white space. To avoid this problem, use a mass email marketing program that automatically creates a text only version of your emails.

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You did good in your points.....but its obvious you are not an internet marketer. When it comes to email marketing building an email list, invloves giving your potential subscribers a reason to join ur email list.....it could be offering dem a free report...an e-book.....or a software all for free.

Now comes the next question...should you buy email lists?
The answer is a yes...and....no

YES
It gives you more access to a whole lot of email address within a short time and launching you email campaign is easier...

NO
It would label you a spammer and your emails blacklisted.....

So how do you work around this?

I'll stick with the OP...don't buy an email list if ur just starting up an online business.

You have a sizeable list....how do start turning your leads to profit engines...?

Cool your heels.....when it comes to email marketing...trust is what sells.....you can't send your lead an email for the first time and all you do is trying to sell sometin to him or her.....
But sending regular well meaning emails will build the trust of your lead and. Makig sales will be a pice of cake....

Culled from : http://www.nairaonline.com.ng/the-power-of-trust-in--nigeria/