Who speaks for your business? Hiring a Social Media manager can be quite a challenge. Social Media reaches people, fosters conversations and your manager must derive leads and sales from those relationships. There’s a lot of people trying to capitalize on this booming market so here’s a shocker: Not everyone who says they can do Social Media marketing have actually done it successfully!

As a business owner you have come to realize that marketing has changed. It is most probable you have come to the point in your marketing that you have recognized the all important place social media holds in the business world. And you are thinking of hiring a social media manager for your business...

1. What Social Media platform(s) are best for your business? (and have them explain why). Ask them to describe the “personality” of your business' brand. They should have done research on your business and your customer before assessing the potential across today’s Social Media channels. Facebook, Twitter , Blogging and YouTube are awesome channels and have very different marketing tactics.
2. What are the two most important Social marketing metrics a marketer should monitor regularly?

The first metric is engagement.Whatever platform it is (Facebook, Twitter, Blogging, YouTube), there needs to be measurable conversation around your brand. Content is what drives Social marketing success so if your content stinks, you won’t see people engaging. Your candidate should be well-versed in writing and curating relevant content for your audience.
The second is leads. Have they run a social campaign that generated leads? What’s their track record with Facebook ads? Very often, leads from Social Media can look very different than the ones you’re used to seeing. Listening and responding timely to Social marketing leads is crucial. Just like in real life conversations, when people talk to you, they expect a response.

3. Are they accomplished in a Social marketing environment AND in a Social customer service environment? Ask them to define the difference between the two.
4. What’s the most important thing a Social Media manager should be doing? A solid answer would be “monitoring” and/or listening to the audience within the brand’s social channels?...
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