December 25, 1954, or April 4, 1957 Joaquín “El Chapo” Guzmán is born (the official date is contested) in La Tuna, Sinaloa. His father was “officially” a cattle rancher, but according to Malcolm Beith’s biography, The Last Narco , locals say he was actually a gomero, or opium farmer.

Late 1970s

El Chapo begins running drugs from the Sierra to major Mexican cities and to the border. He develops a reputation for efficiency and ruthlessness.

Early 1980s
El Chapo is introduced to the Sinaloa cartel’s leader, Miguel Ángel Félix Gallardo (a.k.a. El Padrino), the godfather of the modern Mexican drug trade.

1989
El Padrino’s cartel is divided among the capos, making it more self-sufficient and less visible to law enforcement. El Chapo and “El Mayo” Zambada take over the operations along the Pacific Coast.

Early 1990s
El Chapo methodically builds his cartel while providing services for the poor, earning fierce loyalty in his home turf. “You are financing everything: Baptisms. Infrastructure,” a former Mexican ambassador said. “You are Santa Claus. And everybody likes Santa Claus.”

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