Logo is very important in representation of a company or a comprehensive identity of an individual.This is why alot of people use a symbol that conotes there brand or identity to a targeted audience or customers.As such, logo is like a signature.It is very important to know how to make your logo not to deviate from the actual things its suppose to represent.......
1.When creating a logo,you must endeavour to use a very clean and clear FONT so that the name you are selling out is visible enough to be recorgnised.
2.Most times alot of graphic designers like a brief and not too much clumsy logos just for simplicity sake.I feel its a good idea you should follow.
3.Avoid using too many diferrent colours for your designs.it should be 3 highest.This can help you avoid colour riot.if you need a guild to know colours that pretty match, you can refer to this website www.colours.me
4.A good logo should be timeless,visible,memorable and versatile.
5.Its very important that you make RESEARCHES so that you don't end up creating and giving your customer what has already been done thousand of times by other designers[This one go help you avoid complains and gbege] though sometimes, other peoples work can be an inspiration for you to archeive something similar and far better through modification.
6.Study what the company wants.what the logo communicates and conveys to the audience.
7.Seek opinion of other designers.Most times a great designer is someone who never hides from self criticism and listens to what criticisms other designers will throw at them.They should take positives from such..or is any man an island? Dont be too quick to criticise yourself also when its obvious your designs are not just the best.Take it as an oppourtunity to learn more.
8.Know the trends but don't be quick to succumb to them.Trends come and go but a good and diferent logo will remain forever.
9.Remember good logos are done mostly through vector softwares..