Businesses, as a rule, exist to make a profit.
Internet startup companies typically generate
revenue from product (or service) sales,
subscriptions or paid advertising. Search and
advertising behemoth, Google is planning a series
of educational workshops, about web and mobile
app monetisation best practices and business
strategies.
The training sessions will focus on Google’s
monetisation suite: AdSense, DoubleClick for
Publishers , AdMob and Google Analytics . Topics
include:
How to improve your ad placements,
optimal ad sizes
How to increase the coverage.
The latest BETAs such as Matched Content
and Google Consumer Surveys.
How to evolve with your mobile users.
Google AdSense is a free, simple way to earn
money by placing ads on your website. AdSense
works by matching text and display ads to your site
based on your content and visitors. The ads are
created and paid for by advertisers who want to
promote their products.
Google AdMob brings together best-in-class
technology in a single platform, so you can gain
insights about your users, drive more in-app
purchases , and maximize your ad revenue . With the
largest source of global advertiser demand, flexible
ad controls, and an industry-leading mediation
service, AdMob is the best platform to monetize
your apps and maximize your ad revenue through
app advertising.
Google DoubleClick for Publishers (DFP) Small
Business is a free ad management solution that
helps growing publishers sell, schedule, deliver, and
measure all of their digital ad inventory.
Google’s analytics solutions is a tool that collects
data about customer behaviour, and helps translate
that into an actionable plan for your business.
The workshops are in partnership with three
technology hubs across Africa, namely:
1. Co-Creation Hub, Nigeria
2. iHub, Kenya
3. M-Lab, Kenya

http://techcabal.com/2016/01/18/google-will-partner-with-cchub-m-lab-and-ihub-to-organise-monetisation-workshops-across-africa/

...Booked