This post will give you instructions on how to get more followers on Instagram. Instagram is currently one of the best marketing channels for eCommerce merchants. This is due to the facet that the platform is visual by nature and has a very high engagement compared to other social platforms. A recent study discovered that Instagram provides brands with 25% more engagement over other social platforms. This post will teach you all you need to know about getting more followers on Instagram

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Before you jump in head first, you’ll want to take some time to really understand your who your target market (Buyer Persona) is. This includes who exactly your customers are, what they like, what they don’t like, the type of photos they post, the people they follow and the hash tags they use. There is no point in wasting time building an engaged following on Instagram with people that have absolutely no desire or ability to purchase your products.

Preparation Is Everything, Find Your Product/Market Fit

Here’s a very small example of how your preparation should look like

Okay, so we have a bunch of Human hair?

Sarah would wear this — that’s who.

Okay, so I’m Sarah. What is Sarah’s day like? Who does she hang out with, what websites does she visit?

So assuming that Sarah is on Instagram, she probably has a bunch of friends that are too. After all, Sarah isn’t everyone, it’s just her type we’re looking for. How could I find them? Alright, let’s find Sarah’s account. Who does she follow? What words does she use, what kind of photos does she post?

Oh very interesting, she’s got on a hair from Glam Real Hair – that fits her really well. Hashtag #haironpoint.

Wow. These ladies are all obsessed with human hair.

Alright, maybe she is the right type. Her and Sarah would hang out and talk about Hair. This is the person we want. She’s using the keyword #haironpoint. And there are millions of Sarahs using that keyword. Here they are – the people we want to reach.

Read more: http://www.anatech.com.ng/how-to-get-more-followers-on-instagram/

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