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Digital Marketing Fundamentals Training by Nigeriatraining: 3:27pm On Jan 29, 2016 |
Internet Marketing Fundamentals Course Outline: Module One: Getting Started Housekeeping Items The Parking Lot Workshop Objectives Pre-Assignment Action Plans and Evaluations Module Two: SWOT Analysis in Marketing Strength Weaknesses Opportunities Threats Case Study Module Two: Review Questions Module Three: Marketing Research Consume All Media Finding the Right Price Product Development and Improvement Identify Your Target Audience Case Study Module Three: Review Questions Module Four: Real Time Marketing Dynamic Content Engagement Builds Followers Constant Readiness and Monitoring The Time the Place and the Media Case Study Module Four: Review Questions Module Five: Brand Management Every Interaction Counts Consistent Through all Media Unique Qualities Needs to be Actively Managed Case Study Module Five: Review Questions Module Six: Social Media (I) You are Building a Community A Personal Touch Brand Champions Make it Easy to Share Case Study Module Six: Review Questions Module Seven: SEO Basics Relevant and Original Content Keywords Value Proposition Linking Case Study Module Seven: Review Questions Module Eight: Social Media (II) Content is King Blog and Interact Webinars Constant Monitoring Case Study Module Eight: Review Questions Module Nine: Website Characteristics SEO Optimization Landing Page Analytics Mobile and Tablet Friendly Case Study Module Nine: Review Questions Module Ten: Capturing Leads Lead Management and Generation Give Something Away Quality vs. Quantity Capture Repeat Customers Case Study Module Ten: Review Questions Module Eleven: Campaign Characteristics Tailored for Your Audience Use Powerful Words The 4 W’s of a Campaign Monitor and Tweak Case Study Module Eleven: Review Questions Module Twelve: Wrapping Up Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations Date and Duration; February 5th & 6th; 19th & 20th. Time: 10:00AM – 5:00PM For More Information Call: 08170103366 & 09084425164
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