Today, a myriad of choices are available to marketers more than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising, radio and television commercials, there is also direct marketing, email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.
And as many businesses have learned the hard way, what works in, say, traditional print marketing, does not work as well (or at all) on the Web or social media sties -- and vice versa.
While there isn’t a sure formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership.
One: Have a clear understanding of who your target audience is.

Two: Pick your channels

Three: Have a consistent look.

Four: Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.

Five: Ensure that your messaging is integrated. Make sure each element of your marketing campaign "is set up to drive traffic to your ultimate target.

Six: Make sure your marketing teams are working in sync.

Seven: Don't forget to track your campaigns -- and coupons.

Source: CIO

TRW Consult runs a full Integrated Marketing agency and is poised to meet all your marketing needs, giving you the needed advantage to gain an enviable market share. Call us today on 08188708026 or send mail to mail@trwconsult.com

Thanks op