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Nairaland Forum / Nairaland / General / Business / What Does It Take To Position A Product As A Premium Brand? (330 Views)
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What Does It Take To Position A Product As A Premium Brand? by webmentorship(f): 12:23pm On Feb 25, 2016 |
What does it take to position a product as a premium brand? The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that cost more are assumed to be of higher value. Things that cost less are assumed to be of lower value. A Rolex is more valuable than a Timex. visit link for more details: http://web24studio.com/what-does-it-take-to-position-a-product-as-a-premium-brand/ |
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