Events spring up every now and then, most especially at the tail end of the year, with lots of massive sponsors.


If you have been wanting to know how to start an event brand/business or you already have one and want to expand or improve on it then this article is for you. I’ll probably ask you to get a bottle of your favourite drink and relax as you read this, you may want to take a pen and note pad too or better still just bookmark this page on your browser.

Okay, before I get started I’ll just tell you something about sponsorships. No multinational brand/business will sponsor your event if you are not offering anything in return in terms of revenue. All this ‘company name and logo will be included in all publicity materials’ is already old, only new and relatively unknown brands will fall for that.

Read more.
http://www.eventnews.com.ng/event/starting-an-event-business/