“Our selling point is really taking everyday ingredients and transforming them into extraordinary food. We also aim to use a lot of local produce wherever possible. And I hope that we can give not just Nigeria, but Nigerian cuisine an appeal that crosses cultures.” – Nkem Odewunmi, Founder and CEO of Food, Fashion and Fusion.

Food, fashion and Fusion (FFF) was founded by Nkem Odewunmi, a lawyer who had spent several years in the corporate and non-profit sectors and interestingly had no formal culinary training. But the sight and aroma of the gorgeous (permit me to use this word) dishes tells otherwise. She is really good and passionate about food. It shows.

Nkem says she has been cooking since she was about eight years old and even as a child she was always intrigued by food – the flavours, the colours, the textures, the preparation and the eating experience. According to her, “Even as a child, I would know if I enjoyed something or something tasted terrible.” “I was that child that would put something in my mouth and would immediately be able to discern the flavours”.

On how she came about the phrase Food Fashion Fusion, she had this to say. “When I started a blog, I was writing about my interest in Food and Fashion; things I liked, trends, things I was doing, things I was buying, things I was wearing. But when I started the company, because of the manner in which I go about preparing my food and eventually presenting the food, I coined what I call “Food Fashion”. So Food Fashion Fusion, beyond just a delicious wholesome meal, is about beautiful, aesthetically pleasing food; this is what Food Fashion Fusion is all about.”

She claims she found support in her family who urged her to go into business and in fact invested in the business after they saw the demand for her food. Aptly stated on her website, “FFF is a love child that has been nurtured by all who love me and love good food. I have the best support I could ask for. My amazing husband and children keep me grounded while lovingly appreciating and critiquing my culinary endeavors.”

Read the full interview at http://innovation-village.com/food-fashion-fusion-beautiful-aesthetically-pleasing-food-founder-nkem-odewunmi/