What does Lionel Messi, Christian Ronaldo, Serena Williams, Floyd Mayweather, Lebron James, Yaya Toure etc, have in common? They are all sports stars whose acts both on and off the sporting arena have turned into celebrities. Most branch and product managers including top marketing gurus often link the success of their products with the fortunes of these stars. Years ago, the leading sports merchants Nike and Adidas, contracted 50 soccer stars for endorsements. Out of this lot, only seven lived up to their reputation. The snag is that, if you've got a top footballer or pop star or sports person to endorse a product, once they go down, your product goes down with them. This has been a great Holy Ghost emphasis in this devotional (Our Daily Manna) and in my 40 years of walking with this my friend Jesus. I have come to realise that even the best of man is a sinking sand that can produce a deadly tsunami of sorrow when trusted. Oh! Top celebrities are human! They are not perfect! Things can go wrong and often they do! You must look beyond men, including pastors, as you journey through planet earth! So in the marketing world, the dependence on celebrity endorsement as a marketing tool is fast fading out! But do you know that there is a Celebrity if celebrities? He is Jehovah El Olam the everlasting God. No celebrity fame can last forever. Only Jehovah El Olam can carry you, your family, business or ministry for life and you will get brighter and brighter as the days go by! Paul Valery said: "The trouble with our times is that the future is not what it used to be!" Only Jehovah El Olam can guarantee your future! Depend on him alone daily! Never Put your products ( your life and ministry) on any man / celebrity! Jeremiah 17:5... Cursed be the man that trusteth in man and maketh flesh is arm... Never trust a man! Jehovah El Olam is one that never expires! As you go out today and indeed daily in 2016, trust Him to market your priceless products -(your life and ministry)