In 2016 we think it is safe to say that most people are now dimly aware that Google and other Internet giants such as Facebook like to vacuum up your personal data like an anteater sucking up ants. However, what you may not know is the level of detail and broad range of data that they scoop up off you every single hour of every single day. Here we list but 10 of the ways that Google knows more about you than even your closest friend.

It records everything you ever search for

Okay, let’s start with something obvious - your search history. Since Google has become the search engine of choice (Bing, who?), there’s a good chance you use it a lot at your PC, laptop, Mac, tablet or smartphone. So it shouldn’t surprise you to learn Google records every search you make, enabling it to build a picture of who you are by the terms you search for.
Of course, with all this data, Google is able to tailor its suggestions for you and place ads most likely to reflect your tastes in products and services. All of this data, like everything on this list, can be deleted but it’s scary just how much Google remembers...


It knows where you’ve been, and where you are

An obvious one perhaps, but an important one as these data gives Google the power to track your location and your movements. Of course, exact tracking all comes down to how much you use GPS and Google Maps - most of the time Google will use Location History (if the option is switched on in your settings) to track your physical progress.
Google can also track your physical location by the activation of different devices tied to your Gmail account. So if you’ve accessed your account at home on your iPad then switched over to your Android smartphone while on the go, Google will know that too.


It knows what you like, and what you don’t

So, you know Chrome, that super popular web browser that, alongside Mozilla Firefox, has pushed Internet Explorer further out of the popular kid’s circle? Well, as you know, Google is the proprietor and overseer of said browser, meaning it doesn’t just track what you search for, but every web page you visit (yes, even the naughty ones).
It also, unsurprisingly considering it owns it, knows your viewing tastes and habits on YouTube and stores each one, tailoring suggestions to suit your time spent surfing through footage of cats in leggings and people breaking their coccyx falling off hoverboards.

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