Whether you’re struggling to create a pre-ordering option within your current ecommerce marketplace, or you’re anxious to find out how your warehousing setup will interact with your online store, there are plenty of ecommerce options out there that can help your business succeed.

It’s in that spirit that I’ve taken the liberty of listing out some of the best platforms that I think small to mid-size businesses should be using right now. Here are the criteria I used to evaluate each software product:

Cost
Ease of use
E-commerce features offered
Website hosting and design
Customization options
Payment processors (including in Naira)
Merchant tools
Automation capabilities
Back-end features
Marketing tools
Third-party integration
Reporting and analytics
Service limitations
Customer service

Here is a full list of 5 best e-commerce platforms, and a summary of what each platform offers in no particular order

1. WooCommerce — Build your e-commerce business on WordPress, or add an online store to your existing self-hosted WordPress website or blog. WooCommerce provides you with a shopping cart, payment processing, back-end integration, online store management tools and more. Like WordPress, WooCommerce can be customized with different themes, extensions and plugins, giving you limitless options for your online store.

2. Shopify — One of our top pick for the best e-commerce software for business is Shopify, which lets you create an online store quickly and easily. The full-featured e-commerce software includes an online storefront, payment processing, Web hosting, a website builder, marketing and analytics tools, third-party integration and more.

3. osCommerce — osCommerce lets you build a secure, self-hosted online store for free. One of the most widely customizable e-commerce software products, osCommerce is an open-source solution that also offers more than 7,000 free add-ons, so you get total control over how your online store looks and works. The company has been around for 14 years, making it one of the most reputable e-commerce solutions for small business.

4. Ecwid — Loved by many of the small business owners we spoke to, Ecwid lets you add an online store to your existing website in as little as 5 minutes. For even more selling opportunities, Ecwid online stores also work on mobile devices and can be added everywhere, from social media (including Facebook and Tumblr) to marketplaces like Google Shopping, Yahoo and Shopping.com

5. Magento is an extremely elastic ecommerce platform in that it can fit the needs of small or large businesses, making it probably the most scalable platform on this list. The platform owes its popularity to the fact that it’s open source, which means that adding features is extremely easy. For example, if you’d like to increase conversions on your site, you can add Nosto, a free extension that tracks unique visitor behavior and offers them suggested items based on their online actions. While Magento can be a great option for growing companies, it is a platform that’s more mature (i.e., complicated to use) than the average platform meant for first time ecommerce retailers. While that shouldn’t deter smaller business owners when it comes to integrating Magento into their workflows, I do suggest that you make sure you’re confident in your ability to learn the ins and outs of using such a sophisticated platform before implementation.

Over to you. What is your best e-commerce platform? What other questions do you have concerning e-commerce?

What is your best payment gateway for ecommerce in Nigeria

CashEnvoy. Mainly because it is now listed on shopify. Holla at me on afrodexterity@ gmail.com if you need help setting up an ecommerce store

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