Over the past 130 years generations of people across social classes and geographies and cultures around the world have savoured a simple, unifying experience – the unique, unchanging and refreshing taste of a Coca-Cola. Along with this are the pleasant feelings and memories inspired by the typical everyday moments of sharing an ice-cold Coca-Cola. The world’s most famous brand through its new global marketing campaign, ‘Taste the Feeling’, is inviting everyone to relive this experience as often.

Coca-Cola’s new ‘Taste the Feeling’ campaign was unveiled in Nigeria on Friday, April 15 at a well-attended stylish party which held on Coke Island, a brand new ‘floating island’ that emerged suddenly on the Lagos lagoon purposely for the event, thanks to the creativity of the human mind and the wonders of technology!.

The launch party which has set a new benchmark for the audaciously innovative world of event activation, was attended by the crème de la crème of social influencers from the media, music and movie worlds as well as Coca-Cola consumers, customers and employees.

Coca-Cola’s new ‘Taste the Feeling’ campaign explores storytelling and everyday moments to connect with consumers and celebrate the simple pleasure and experience that makes every moment of drinking Coca-Cola , any Coca-Cola, special.

Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon explained that ‘Taste the Feeling’ campaign will bring to life the idea that drinking a Coca-Cola – whether classic or Coke Zero – is a simple pleasure that makes everyday moments more special.

According to Jemibewon, while Coke’s award-winning “Open Happiness” campaign which ran from 2009 until now leaned heavily on the emotional values of ‘happiness’ and ‘optimism’ which the brand stands, the new “Taste the Feeling” campaign will feature universal storytelling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola brand experience.

MORE: http://theicon.ng/2016/04/15/coca-cola-launches-new-global-campaign-taste-the-feeling-in-nigeria/

Well, after all this story, what's the meaning of taste the feeling?