Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,195,296 members, 7,957,752 topics. Date: Tuesday, 24 September 2024 at 07:12 PM |
Nairaland Forum / Entertainment / TV/Movies / MTV Base Hires D’banj And Falz To Drive Programming Transformation. (537 Views)
Gifty Apologises To Banky W & Fans. Explains Why She Doesn't Know Banky W & Falz / Transformation Of Zambian Woman Brought From Village To Town (Photos) / Jenifa's Diary Season 5 ( Jenifa And Falz) (2) (3) (4)
(1) (Reply)
MTV Base Hires D’banj And Falz To Drive Programming Transformation. by yahrant140(m): 1:24pm On Apr 20, 2016 |
MTV Base is set to kick off an on-
screen and off-screen revolution
that will transform its identity from
a music channel into a fully-fledged general
entertainment channel, with its fingers
firmly on the pulse of Nigerian viewers.
Denrele, D’Banj and Ebuka Obi Uchendu
Leading the charge of fresh content set to
begin airing on the channel from 29 April
are the hotly anticipated reality series Lip
Sync Battle Africa, hosted by D’Banj and Pearl
Thusi, a new series of popular magazine
show The Bigger Friday Show presented by
Falz The Bahd Guy, and an all-African version
of successful video clip format
Ridiculousness. Other initiatives on-screen
and on-the-ground from April include a
2016 VJ search – the first since Ehiz
Okoeguale won in 2013, a weekly News
Roundup, and a new series called “I Dare
You”.
MTV Base will also be taking this opportunity
to give over ‘power to the people’ – giving
young people the chance to be part of the
MTV world by interacting with and featuring
on the channel. This will go along with an
increased focus on connecting with fans
and viewers across Nigeria, with the
channel hitting the streets far beyond Lagos
to capture content, news and experiences all
over the country.
Commenting on the development, SVP & MD,
VIMN Africa, Alex Okosi remarked
“MTV Base is allying our music leadership
and star power with viewer interaction and
UGC (User-Generated Content), to create an
all-new MTV Base as you’ve never seen it
before, with a cheekier, more irreverent
tone. This profound shift in our
programming and consumer strategy
creates a rejuvenated channel and
entertainment that will reflect the
experience, dreams and lives of Nigerian
youth. Similarly, our new slogan or pay-off
line, “My Life, My Base” reflects this new
focus on viewers’ lives.”
To underline its new focus on the viewer,
MTV Base is asking viewers to compete in
two new challenges – #LSBChallenge and #
BFSChallenge – offering the audience a
chance to appear on MTV Base by
submitting personalised content on
Instagram and Twitter using the hashtags #
LSBChallenge and #BFSChallenge. www.brandish.com.ng/mtv-base-hires-dbanj-falz-drive-programming-transformation/ |
Re: MTV Base Hires D’banj And Falz To Drive Programming Transformation. by yahrant140(m): 1:29pm On Apr 20, 2016 |
Congratulation bro!
#teamFalz click like for falz while you click share for dbanj. 2 Likes 3 Shares |
(1) (Reply)
Discovery Of 4,000-year-old Shipwreck Could Be World's Oldest / Multichoice Cancels The Show 'I AM CAIT' / 5 Reasons Why Most Nollywood Movies Are Wack!
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 15 |