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Nairaland Forum / Nairaland / General / Business / Sterling Bank shades Diamond Bank (33459 Views)
#BankWars. Sterling Bank Apologises For Shading Other Banks. / Diamond Bank Rewards Alkali Adamu As Who Returned Money Wrongly Dispensed To Him / Young Man Shades FCMB On Twitter, Bank Replies With Epic Clap Back. Photos (2) (3) (4)
Re: Sterling Bank shades Diamond Bank by amanze15(m): 2:46pm On May 23, 2016 |
lol that account is targeted at younger people, so using shorthand seem appropriate, eSUSU is not queen english 3 Likes |
Re: Sterling Bank shades Diamond Bank by viqueta(m): 2:46pm On May 23, 2016 |
STERLING VS DIAMOND 1 Share
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Re: Sterling Bank shades Diamond Bank by erayo2GCA(m): 2:46pm On May 23, 2016 |
I don't know sterling bank now teach their customers reading ability 1 Like |
Re: Sterling Bank shades Diamond Bank by Fkforyou(m): 2:46pm On May 23, 2016 |
For an organization like Daimond bank to be texting in abbreviations, I think they deserve the shades from Sterling bank. 3 Likes |
Re: Sterling Bank shades Diamond Bank by menxer: 2:46pm On May 23, 2016 |
This is a serious corporate spelling inability by Diamond Bank courtesy a sagging-swag-generation IT person. |
Re: Sterling Bank shades Diamond Bank by pendusky(m): 2:48pm On May 23, 2016 |
Seen |
Re: Sterling Bank shades Diamond Bank by Tgold1(m): 2:49pm On May 23, 2016 |
victorels:zombie #tongue out |
Re: Sterling Bank shades Diamond Bank by dnoblest(m): 2:57pm On May 23, 2016 |
Diamond bank Esusu is supposed to be a banking product that appeals more to market women and artisans to encourage saving in banks rather than taking risks with unregistered Thrift collectors. And pidgin English is the best way to relate with people in this categories. So I don't think the bank intended to use proper english. 2 Likes |
Re: Sterling Bank shades Diamond Bank by labienyce(m): 2:57pm On May 23, 2016 |
Beehshorp: Diswan don over watch Arrows 1 Like |
Re: Sterling Bank shades Diamond Bank by Ezebinaugwu(m): 3:08pm On May 23, 2016 |
Laredojohn: How GT take coming for this matter Bros? Abi GT na another name for sterling? |
Re: Sterling Bank shades Diamond Bank by jaytime(m): 3:09pm On May 23, 2016 |
I don't get it. The last time I checked, Twitter has character limit you can input, as such you have to shorten a lot of words if you have much to type. So I don't see where Diamond erred in spelling. Besides, Twitter is an informal communication platform; so anything goes. I see some people talking about the spelling of "eSUSU", I'm sure Sterling didn't refer to that as it is a trade marked product that could be named or spelt as the owner pleases. 1 Like |
Re: Sterling Bank shades Diamond Bank by coachwilcox(m): 3:10pm On May 23, 2016 |
This is a lesson for the indomie generation of our time. They are so used to chat and IM lingua that they find it difficult to speak proper English. All they know is "kk, k, sup, hey, etc" The worst ones na the "buh, dah, bruv, buffdae," etc. |
Re: Sterling Bank shades Diamond Bank by santicruz: 3:11pm On May 23, 2016 |
Thank you dnoblest: |
Re: Sterling Bank shades Diamond Bank by Jarus(m): 3:13pm On May 23, 2016 |
A knock out. I like the humour. 1 Like |
Re: Sterling Bank shades Diamond Bank by Nobody: 3:16pm On May 23, 2016 |
GTB is probably one of the most useless bank in Nigeria. Their customer service sucks, especially the Agbara branch. Bunch of staff without professional manners. 2 Likes |
Re: Sterling Bank shades Diamond Bank by ziego(m): 3:18pm On May 23, 2016 |
Yankeeboi2: Recruiting from backyard its now showing |
Re: Sterling Bank shades Diamond Bank by Nobody: 3:19pm On May 23, 2016 |
Ouch that burn would need to to cooled under a running tap for at least an hour |
Re: Sterling Bank shades Diamond Bank by kenoz(m): 3:26pm On May 23, 2016 |
Re: Sterling Bank shades Diamond Bank by seemples(f): 3:27pm On May 23, 2016 |
dnoblest: It would have been so very apt were it written in pidgin! Sterling nailed it! |
Re: Sterling Bank shades Diamond Bank by kenoz(m): 3:29pm On May 23, 2016 |
Re: Sterling Bank shades Diamond Bank by donigspain(m): 3:37pm On May 23, 2016 |
I beg to differ. This is about brand communication strategy (voice and tone) and understanding of the uniqueness of Social Media platforms. Unfortunately, Sterling Bank Plc is using Gen X language on a Gen Y platform and that will create a disconnect between them and the TG. On the other hand Diamond Bank Plc is using the right text language/format to sell to the right TA on the right platform. SMS Text format is excusable on Twitter. This shade backfires on Sterling Bank. Diamond Bank is selling "esusu" banking. Who is the Target Audience of this package? Millennial youths who are fun-loving, energetic, social and trendy. This TA communicates in abbreviation. I think this is a strategic communication plan by Diamond and should not have been viewed as spelling deficiency. Sterling should not judge Diamond from its (Sterling) brand perspective. [size=1pt]dnoblest[/size] 1 Like |
Re: Sterling Bank shades Diamond Bank by overlord77: 3:38pm On May 23, 2016 |
doyinisaac: Hahhhaha. I taya o. Yeye one customer bank. Lmao 2 Likes |
Re: Sterling Bank shades Diamond Bank by Adesiji77: 3:39pm On May 23, 2016 |
Re: Sterling Bank shades Diamond Bank by abeloureal(m): 4:05pm On May 23, 2016 |
Seriously what's the grammatical error here? Is it the abbreviation or what? |
Re: Sterling Bank shades Diamond Bank by UyiIredia(m): 4:19pm On May 23, 2016 |
Sterling bank talk true. Diamond bank f up with their spelling. |
Re: Sterling Bank shades Diamond Bank by Heineken(m): 4:57pm On May 23, 2016 |
CaroLyner:I don't think so dear.. Diamond bank is the best.. Though I don't send them all 1 Like |
Re: Sterling Bank shades Diamond Bank by Jacko1(m): 4:58pm On May 23, 2016 |
Chi mooo Epic shade Jesu Babality finishing chai This shorthand fin have reach multinationals #bankbeefloading |
Re: Sterling Bank shades Diamond Bank by Jacko1(m): 5:01pm On May 23, 2016 |
donigspain: All this your grammar Is that right what they did Explain difference between U and You Nw and Now Cn and Can They wud have shorthand the diamond to dimnd Since they saving letters Justifying crap 3 Likes |
Re: Sterling Bank shades Diamond Bank by preciousMI1(f): 5:01pm On May 23, 2016 |
things u see in Nigeria |
Re: Sterling Bank shades Diamond Bank by donigspain(m): 5:09pm On May 23, 2016 |
Jacko1:Sorry bro, you're still growing. Read more! 1 Like |
Re: Sterling Bank shades Diamond Bank by tonychristopher: 5:18pm On May 23, 2016 |
BUT HOW CAN A BANK USE U FOR YOU AND YOUR FOR UR TERRIBLE MISTAKE... When you give jobs to all these girls that Bleep their way to garduation...this the embarrasement you get Thats a big PR gaffe Yankeeboi2: |
Re: Sterling Bank shades Diamond Bank by tonychristopher: 5:20pm On May 23, 2016 |
I doubt if you ever worked in a corporate setting before and as a PR expert...he will tell you Language matters. Corporate language doesnt take that UR and U english Its globally unacceptable grow up! donigspain: 2 Likes |
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