There are a few tried and tested principles that one needs to incorporate if they expect to make a substantial amount of money online...

It revolves around this EXTREMELY SIMPLE formula that anyone can do.

1. Setup a capture page to generate leads - the fastest way of building an organization and making money revolves around this concept...you need to have others approaching you!

2. Setup a marketing funnel - follow up emails to your list of prospects. Establish your expertise...share good content that adds value to their life and this will take place. Remember, prospects buy from experts and people they trust.

3. Incorporate some offers in your marketing funnel - sale 'em some eBooks, digital downloads, have someone interview you...create a video series, etc. You get the idea, but create products that you can sell to your list that solves a problem they have.

4. Drive targeted prospects to your capture page (note: Always drive visitors to a capture page, collect the lead...NEVER take someone straight to your company site or a page that's full of content, links, etc).

Once you collect the lead, you can be sure you of building a relationship with that prospect. Generate the lead then focus on solving their problems. Drive traffic using PPC, article marketing, video distribution sites (YouTube, Metacafe, etc), forum postings, etc - there are a lot of quality methods of getting good traffic. that is what i do with my emails to ensure my prospects are getting important information.

5. Understand that the database you're creating is the MOST IMPORTANT asset your business possesses (besides the knowledge between your ears). Don't mistreat your prospects...remember, you're creating "YOU INC".

Essentially, your "brand" is your name and reputation...don't destroy it. When someone opts into your list, share content and solid advice to those people. Mix in some offers but remember, it's about them...not your wallet. When you take care of your list it will take care of you.

6. Finish creating your marketing funnel so whether your prospects sign up or not, you're making money. This means thinking outside the box and communicate your offers/solutions both online and offline.

I hope this helps as you set out to succeed.

Your partner in success.