The invention of modern technologies has put small and medium business on their toes; same could be said of larger corporations. Many businesses uses digital marketing strategies to either capture new market or beef up existing marketing effort.
The internet being an irrevocable and unstoppable trend, prevent you from losing valuable customers; your online presence even helps to increase your customer base and invariably grow your business.

The following 7 ways will show you how digital marketing is an effective channel that can help grow your business;

1. Provides a Level Playground: With digital marketing, small and medium scale businesses now have the resource to perform sales and marketing processes that were previously accessible only to multi-national and large corporations. Small businesses can effectively engage with multiple customers from any part of the world even if they don’t have physical stores or branches in those locations.
2. Cost Effectiveness: Digital marketing provides small business with a low budget and effective marketing channel that delivers result. A research carried out by hubspot confirms how digital marketing gets businesses better Cost-Per-Lead (CPL) compared to traditional marketing.(see chart below)

3. Helps Generate Better Revenue: According to a study carried out by Google and IPSOS Hong Kong. Companies using digital marketing strategies get 2.8times better revenue growth expectancy. Small and medium enterprises using digital marketing techniques will have 3.3times better chances of expanding their workforce and business with far reaching markets both locally and abroad.

4. Real time Interaction with Targeted Audience: Your customers expect to receive engagement when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between your business success and failure. Real time engagement and interaction comes handy with the use of Digital marketing strategies. It provides customers with a better experience and develops good relationships with them –gaining their loyalty and trust.

5. Building brand reputation: The type of audience for your business are most likely ready to know more about your brand, products and services and may be interested enough to purchase what you have to offer. Delivering as promised will help to develop a better relationship with your targeted audience and also help in their conversion into paying customer that will go back and interact with your site some more –this will prove beneficial for your brand reputation as satisfied customers will most likely tell others about their experience with your product, brand or services.

6. Better Return-on-Investment: Digital marketing provides a better ROI on marketing investments than traditional media and marketing channels. Leveraging the low cost of digital marketing and a wide reach gives an edge to small and medium business as against the exorbitant cost of traditional marketing whose results are somewhat vague and difficult to measure. Digital marketing also provides tools to easily track and monitor targeted traffic, leads, conversion rate and sales. Return on investment can easily be measured as soon as targeted audiences provide contact information, subscribe to a newsletter or make a purchase.

7. Entices People to Take Favorable Actions: Digital marketers make use of clever and innovative ways to entice conversions using Call-to-Action. Call-to-Action specifies what your potential customers should do next –to sign up, like, download, or buy. Actions favorable to your business.

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