On-page SEO: We all want to optimize our posts for search engines. When you optimize your posts, search engines rank you higher on their pages, the higher your posts are ranked, more traffic they send to your blog and more happy you are.
Search engine optimization(SEO) is the process where you carry out certain techniques to aid your posts in ranking higher on search engines pages.
There are two types of SEO; On-Page SEO and Off-Page SEO.
On-Page SEO techniques are those things you do on your blog to help your posts rank higher on search engines. Those things include Keyword research, page titles, meta tags and so on.
While Off-Page SEO techniques are simply the opposite of On-page techniques. What you do off page to help your posts rank. These include social networking, forum marketing, article submission, backlinks and so on.
In this post, we will be looking at effective On-page SEO techniques that will help you increase your ranking on search engines’ pages.
1. Keyword Research:
Keyword research is very important and valuable. This single act can make or break your blog, by learning your industry’s keyword demand, you will be in a good position to know which phrases and terms to target with SEO.
There are many tools to help you with keyword research but the best out there is google keyword planner , it’s free and it helps you get all the keywords you can rank for. It also gives you some detailed information about each keyword like monthly searches and competition.
2. Page Title:
Page title is an important SEO factor. Page title tag comes up in search engine result. Make sure every page of your blog have a unique page title tag, this makes it easier for search engines to pick up your pages when a search is conducted.
You must make sure to include a relevant keyword, preferably starting with it. The length of the page title should not be more than 60 characters.
3. SEO friendly url:
Your url must be SEO friendly, the search engines’ love urls that are easy for humans to read. Make your urls shorter, no need to match them with the page title, just a little summarization of the page title instead. Read this post by rand fishkin on structuring urls.
4. Meta description:
The point of this is to provide a brief summary of your post, something that will tell the user what your post is all about. It’s an excellent opportunity for you to sell your post to the user, tell them what they will benefit from clicking on your post. Therefore making your meta description great, the better chances of getting more clicks.
5. Keyword density:
The only way search engines know what your contents are all about is by checking what keyword you use all over the contents body. You help the search engines by using relevant keywords all over the post meanwhile do not overdo this because search engines may see it as stuffing and penalize you.
6. Use body tags (H1, H2 and so on):
Breaking your contents into sections and paragraphs makes it easier for readers to read and understand. These sections are given as headings, H1, H2, H3, H4 and so on.
H1 are generally reserved for page titles and subsequent tags (H2 and H3) follow up. search engines use these heading tags to determine what’ important on your posts. Make sure your keywords appear on these tags starting with H1.
7. Images:
Using images within your contents is a great way to make your posts virtually appealing and decrease the bounce rate of your blog. People love images, you can use them to improve the SEO of your blog.
However, you need to know how to do this effectively. Make sure that all uploaded images are titled and use alt tags to tell search engines what your images are about. Do not forget to use relevant keyword on your image’s alt tag.
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