Speak to any blogger who makes a living online and ask them what the most important parts of their strategy are and in 99% of cases they will point to their mailing list as one of the very top tools. In fact, in many cases they will describe their mailing list as the single most important part of their strategy when it comes to making money online. Right away, this should give you some indication that a mailing list is a very important asset in your online marketing strategy. If you're still not convinced though, then consider just how a mailing list works to help you build trust and expand your influence…
Why Mailing Lists Are SO Important If you don't have a mailing list right now, then chances are that you're relying solely on your website or blog itself to communicate with your visitors and to try and drive sales. But now think about your own web usage.
How many websites are there really that you visit on a regular basis? Not counting Facebook or Google, what blogs are you likely to visit more than once a month?
For the vast majority of us the number is going to be somewhere in the region of 2-5. Maybe if you're an avid reader you might visit 10 blogs on a regular basis but more than that and it gets hard to keep up. Now think about how many sites you have visited generally… it's probably a number that spans into the millions.

Mailing lists then are incredibly powerful from a content-marketing standpoint but they are also very important in terms of your company's resilience too.
'Resilience' in a business sense means the ability of a company to stand up to adversity/evolving markets.
This means things like not having all your eggs in one basket with a diverse line of products/services and a broad range of customers/clients for instance. It also means not relying on unstable marketing techniques.
SEO (Search Engine Marketing) is a highly powerful tool when used correctly and can help you to bring thousands of visitors to your site every day for a very small up-front investment of time and cash.
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