SMS Marketing Tips: how to use bulk SMS to grow your business
Published by Bansmsg.com
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Using SMS to directly text message customers is a very effective way to communicate directly new information and offers. However, the rules that govern the industry are very tight regarding what is considered spam and what isn’t. This means that companies that want to utilize Short Message Service system methods for marketing and communication need to be careful about how they handle the task. A business should be sure that the direct communication system that it has built to address SMS marketing needs was constructed with those specific concerns in mind.
Why use SMS marketing?
There are few forms of communication available to a company that are as direct and effective in taking a message and literally putting it right in the hands of the intended consumer. If a doctor’s office wants to keep patients up-to-date about the physician’s availability, SMS is the perfect way to do it. It is also a much cheaper method of communication that other direct marketing alternatives, such as mailing reminders or making phone calls. As in the example of a doctor’s office, it’s easier and cheaper to send reminders about appointments to patients via text messaging than it is to have an assistant place a phone call and try to talk directly with the patient.
SMS systems also allow senders to check whether a message was properly received. That’s superior to the results that might be expected when leaving a phone message on an answering machine. Since receipts of messages can be tracked, they can also be fed into data systems in order to tie performance of expected tasks to the messages sent. If customers aren’t responding properly to communications, then you know it’s time to brush up on your SMS marketing tips and try something new.
What to watch out for
Firstly, it’s important to be aware that any SMS campaign needs to conform to strict legal guidelines. In many jurisdictions, unless a recipient has fully opted into a campaign and has an easy way to opt out, it is illegal to send them any messages by text. You should always check the legal issues in your area to see what concerns might surround SMS as a communication method.
The biggest thing that’s necessary when setting up an SMS system for marketing and communication is the opt-in/opt-out system. When you solicit information, be it in-person, through a written form, over the web or through an app, make sure that there is plain language explaining how your company will use the information. This explanation should also include a web URL that allows recipients to opt out of the campaign at any time. Also, the agreement to receive messages should always be a direct accession to the terms. When in doubt, be overly thorough.
Most of your sign-ups are likely to be through a web form. It’s vital that the web form has a clearly visible link that takes visitors to a copy of the privacy policy. You should also always include a clearly visible link that directs customers to the opt-out form.
Always treat your SMS campaign as a form of permission marketing. You send messages to a customer’s phone because it is beneficial to them. Don’t overstep the boundaries of that agreement between your business and the customer. If a particular campaign or call-to-action feels spammy, take the time to review it. Think about it through the filter of whether you’d really want to receive messages like the one you’re proposing. Not only will this help you avoid running afoul of regulations governing SMS messaging, but it will allow you to reduce the number of subscribers who opt out of a campaign.
What messages are suited to SMS?
SMS is a very simple format, and it’s wise to limit the verbosity of messages that you send. One of the best SMS marketing tips is to always keep it short and sweet. If you’re passing along this week’s specials for a restaurant, try to stick to the handful that you really want to promote and the types that you would expect to wow a customer.
Customers love to receive SMS tips about a variety of things. Remember, if a customer has signed up to receive messages, they’re already very interested in your product or service. The biggest thing you want to do is focus on that particular type of customer. Every campaign should center on delivering value that the loyal and engaged types of customers will look forward to learning about. For example, a garage will do well sending SMS reminders to customers when their cars are coming due for oil changes and state inspections.
Things that are ideal for SMS text messaging are:
• Appointments e.g. annual, or monthly appointment reminders for dental or medical checkups, or auto-mechanic service
• Food/drink specials e.g. daily or weekly special offers from a bars, restaurants, cafes
• Special offers/competitions: e.g. limited time special discount offers for product and service sales
• Status updates e.g. auto-mechanic updating customer when servicing has been completed, shop updates customer when status of purchase order has changed
Getting started with bulk SMS
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