Search engine optimization (SEO) is the process of optimizing a website for the purpose of organic search. SEO involves optimising keywords which leads to an increase in visits to the site.
As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.
Every business needs SEO to promote their brand and obtain new clients. Reasons why you need SEO are;
SEO is cost effective
SEO keeps you relevant in the online space without needing to pay as much as you would for digital services.


SEO positions you for organic traffic
As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.


SEO keeps you relevant in the market
With your keywords , users will easily locate you and keep you relevant online.


It helps you focus on making sure your website is up to date
SEO ensures that you stay focused on making sure your website is up to date with relevant content.


Increases traffic
SEO increases traffic to your site, and you do not want users being uninterested at your website.


Brings about increase in sales
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time.


SEO helps you attract customers/partners
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.


Your brand will become stronger
SEO will make your brand stronger, better and well recognized.


At HGN, our successful SEO strategies has helped pushed brands to gain tremendous online visibility to drive sales.
- See more at: http://www.hitgist.com.ng/2016/09/seo-8-reasons-your-website-needs-to-be.html#sthash.hkMLYpdt.dpuf