Google has annouced a new supercharged version of its Chromecast streaming player, which offers higher video quality and a corresponding price bump.

The new "Chromecast Ultra" comes with support for 4K resolution video, HDR10, and Dolby Vision, and costs $69 – an additional $35 over the regular Chromecast that streams in 1080p.

In late September, Chromecast's main competitor Roku announced its new lineup of media streaming devices. There are now five new Roku streaming boxes to chose from with varying features, one of which has been dubbed a "Chromecast killer." The new $30 Roku Express has similar features as Google's Chromecast, like 1080p streaming and app support, for $5 less.

But Chromecast Ultra will compete with Roku's higher-priced products, like the Roku Premiere ($80), and Roku Premiere Plus ($100). The Roku Premiere supports 4K, but you have to spend the extra for the Premiere Plus to get the HDR10 support.

It's good to remember, however, that with both 4K and HDR (HDR10 and Dolby Vision), the content actually available is limited, though they will likely be more important moving forward.

http://www.michellhilton.com/2016/10/google-chromecast-ultra.html

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