Frock star Collette Dinnigan's has unveiled her final kids collection for Aldi to an altogether more well-mannered shopper response without the wild scenes from last year as customers jostled to secure their little piece of Australia fashion royalty.

Ms Dinnigan said she never planned to create a second Young Hearts collection for the German discount giant and promised this summer kids capsule would be her last.

It's understood Aldi ordered larger quantities of the designer apparel this year to ensure there wasn't a repeat of the frenzied scenes that briefly transformed a number of Aldi stores into battle-grounds last spring.

This latest and last range has also been expanded by Ms Dinnigan to include footwear as well as a selection of boys' fashion following an "overwhelming" number of requests for boys clothes as well as her signature, playful girls apparel.

Dinnigan's summer collection for kids was one of Aldi's special buys this week, sitting alongside Halloween treats and glamour makeup in the large, sale bins in that run down the centre of the stores.

Inspired by maps, charts and vintage seaside imagery as well as her own three-year old son, Dinnigan's pint-sized designs hit the Aldi's store network on Wednesday with a lot less fanfare and social media excitement than the first range.

Her first Young Hearts collection triggered a feeding frenzy with shoppers comparing the mayhem to a mosh pit on social media and posting scenes of frantic bargain hunters pushing and shoving to get their hands of the designer apparel.

This year's response appeared to be more subdued overall, however Aldi representatives reported a number of stores were "hectic" early in the day.

Her first Young Hearts collection triggered a feeding frenzy with shoppers comparing the mayhem to a mosh pit on social media and posting scenes of frantic bargain hunters pushing and shoving to get their hands of the designer apparel.

This year's response appeared to be more subdued overall, however Aldi representatives reported a number of stores were "hectic" early in the day.

Some shoppers were disappointed its girls sleepwear range wasn't available in some NSW stores, a misstep that may have lost it some sales on opening day.

Atomic 212 chief and marketer Jason Dooris said it was difficult to pin-point exactly why shoppers hadn't responded in the same way to Ms Dinnigan's second collection at Aldi but he suggested it may have more to do with the maturation of the Aldi brand in the past 12 months.

"When Collette Dinnigan launched last year there was an unnatural interest in Aldi, you could see it on the conversations on social media... and it seemed like anything they touched seemed to turn to gold," Mr Dooris said.

"I'm also not sure that Aldi has strongly established its core brand in this (apparel) space."Read more at:http://www.marieaustralia.com/formal-dresses-sydney | http://www.marieaustralia.com/formal-dresses-brisbane