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Random Suggestions To Improve Your Adwords Campaign For Website Owners - Webmasters - Nairaland

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Random Suggestions To Improve Your Adwords Campaign For Website Owners by akinjuly77(m): 9:31am On Oct 22, 2016
Hey am [url=alamu-akinyemi.climaxbox.com]Akinyemi[/url] of [url=climaxbox.com]Climaxbox Digital Marketing Agency[/url] and i will like to share you random suggestions to improve your Adwords Campaign .

- Identify your selling Preposition : The question is what makes your business different from other competitors . After figuring that out then lets proceed with the key goal that you would like to achieve through your Adwords campaigns,which is attracting more quality traffic.
For Beginners ! increase in Click through rate (CTR),Clicks and improving Quality score on your account should be your priority ,take Note that you must have done your website optimization to aid conversion , which must also include a Call-to-action button or text to enable your users to take an action on your website . Ask For Support

The below tips can help you increase CTR and Improve Quality score :

2. Increase Click through rate :

Themed Ad Groups: Organize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each.

Implement Keywords in Ad Text: Include your keywords in your ad text: Using your keywords in your ad text helps catch the attention of people who searched for those words, and shows that your ad is relevant to what they want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras."

Mobile Bid Adjustment: Adjust your bid for mobile: A mobile bid adjustment allows you to raise or lower your bid for searches that occur on mobile devices. If clicks from mobile devices are worth more to you, try setting a mobile bid adjustment to show your ads more frequently in those situations.

Keywords - Match Types: Fine-tune your keywords: With keyword matching options, you can control how closely a keyword needs to match a person's search term in order to trigger your ad. For example, you can use broad match to show your ad to a wider audience, or exact match to hone in on specific groups of customers.

Pause Keywords with low CTR: Pause keywords with low click-through rate (CTR): You'll want to invest in high-performing keywords that are generating clicks. To help free up budget and visibility for more successful keywords, you'll want to consider pausing keywords with low CTRs.

3. Increase clicks :

Adjust your bid by location: A location bid adjustment allows you to raise or lower your bid for searches that occur in specific geographic areas. If clicks from certain places are worth more to you, try setting a location bid adjustment to show your ads more frequently there.

Target Search Page Location (if targeting a wide area): Bid for better visibility: The automated bid strategy “Target search page location” sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results.

- Keywords - Negative Keywords: Filter out irrelevant keywords: You can use [negative keywords] to filter out terms that aren't relevant to your business. Negative keywords prevent Google from showing your ad to anyone searching for that phrase.
Target more locations: Target more locations: To reach a wider audience, try to expand the geographical area where you want your ads to show. For each ad campaign, you can target locations such as entire countries, areas within a country like cities or territories, or even a radius around a location.

4. Increasing Quality Score :

Relevant Ad Extensions: Enhance your ad with extensions: Ad extensions show extra information about your business in your ads, such as a phone number or links to specific pages on your website. This helps your ad stand out and gives customers more reasons to click.
Ad strategy - mobile specific ads: Tailor your ads for mobile searches: Consider creating ads that specifically devoted to people on mobile devices. You can use the mobile version of your website as a landing page and offer specials suited to a mobile audience.
I hope with this few suggestions you will be able to achieve your goals in your Adwords Campaign , you can ask your questions and i will be glad to answer .

Your Contributions are Gallantly Welcomed . Cheers !

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