Drink IQ training for corpers by Guinness

Guinness Nigeria Plc said it had signed a Memorandum of Understanding (MoU) with National Youth Service Corps (NYSC) to take its responsible drinking campaign to every part of the country.

A statement by the company’s Corporate Communications Manager, Mr Olayinka Edmond, on Sunday in Abuja said the MoU signed at NYSC Headquarters was entitled “DrinkIQ Campaign’’

He said that the company appreciated that alcohol was not an ordinary commodity, adding that alcohol consumed moderately and responsibly by adults who chose to drink could be part of a balanced lifestyle.

According to him, Guinness is also aware that misuse of alcohol can cause serious problems for individuals, communities and the society.

According to the managing director, the initiative is built around providing consumers with information, promoting rigorous company and industry standard for responsible marketing, supporting effective programmes and partnership.

“This is to promote alcohol education and to tackle misuse by advocating effective evidence-based policy.

“In line with our commitment to creating awareness about responsible drinking, Guinness Nigeria will be partnering NYSC to deliver Drink IQ training sessions, targeted at corps members and ultimately, the general
public.

“Our intent is to start with train-the trainers programme where these trainers will in turn train other people who will be advocates in their places of primary assignments.

“Guinness will begin this training with the officials of NYSC drawn from 36 states of the federation who will in turn facilitate these sessions in orientation camps across the country,’’ he said.

Kazaure commended the initiative and
expressed optimism that the programme would be seen in the right perspective by every community.

Credit: Vanguard

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How DRINKiQ can help you

DRINKiQ is the place to go if you want to find out more about your favourite drink. The DRINKiQ website has been specifically created to cover all aspects of alcohol, and give you the tools to make more informed choices about drinking, including the decision not to drink.

Learn more about the effects of alcohol on the body, and discover how responsible drinking can be a part of a balanced lifestyle. Try our Drink Calculator to work out how much you are drinking, and determine if your drinking is putting your health at risk. You can also get tips on how to drink within your limits, and to help make the best of every occasion.

Diageo is committed to preventing and reducing alcohol abuse around the world. We have partnered with leading global alcohol producers to help the World Health Organization reduce harmful drinking. Discover more about these and our other successful initiatives to stop binge drinking, drink driving, and underage drinking.

Finally, the DRINKiQ website is here to educate and empower you to make a positive difference to your wellbeing, and the wellbeing of those around you. Check out our downloadable resources, as well as all the important nutritional and allergen information you need to make informed choices when it comes to drinking.

Kindly visit the official website here. https://www.drinkiq.com/en-ng/. The brand also have an interactive tool about alcohol https://www.drinkiq.com/elearning/en-ng/