As the year is gradually coming to an end, it is important for small businesses to focus on how to make the best use of the coming year. Today on Solution Spurs we will be looking at steps to effective online marketing for small businesses in 2017. We know that majority of our readers are small business owners and startups, so we have put together this post to help you get ready for the next business year. The steps mentioned in this post, are sure best practice that is guaranteed to yield a great result if done properly.

Step 1: Analyze your online marketing performance for the year 2016

It is important that you first do a good analysis of your online marketing performance for this year, pointing out the failures and successes you have encountered doing online marketing this year. This will help you to vividly understand what the task ahead will look like and how to strategize in other to achieve maximum result in 2017.

Step 2: Create your Keyword list

Your next step will be to create a list of all the important keywords that are related to your business but have low competition. As a small business, it is important to look for long tail keywords. This is because most longtail keyword has low competition. Hence, a small business can rank high on such keywords easily.

Step 3: Create a great content

Your content is the key to success in online marketing. You must present your audience with good quality content that is sure to trigger an action. But also remember that your content must not be all about your product, it should include good valuable information that will educate your audience but still maintaining your niche and focus.

Step 4: Optimize your content

Content optimization is very important when aiming for effective online marketing for small businesses. This is because it helps to improve organic traffic to your content. The aim of every SEO project is to drive traffic to your website via search engine results, so you must consider optimizing for search engines with higher traffic like Google and Bing.

Step 5: Going Social is important in effective online marketing for small businesses

The social media is a great way to connect with a specific targeted audience in other to grow your business. There are many social media platform on the internet that offers excellent features for business promotion, but I recommend the best ones. They are;

Facebook
Twitter
LinkedIn
Instagram
Snapchat

For an effective online marketing for small businesses on social media, it is important to note that product or service must be introduced systematically. Do not be too forward, and make sure you do not talk about yourself and your product every time you are in the group. But rather, contribute and help the group while gradually introducing your content to the audience. After a while, people will naturally build trust over your business and you will gain more traffic.

Step 6: Connect with one or more influencers

Click on the link below to continue from step 6

http://www.solutionspurs.com/2016/11/steps-to-effective-online-marketing-for-small-businesses.html