A business/ brand must identify and understand its target audience if their marketing campaign is to be successful.

It allows the businesses/brands to craft their products or services to the wants and needs of customers, to maximise sales and therefore revenue.

A successful marketing campaign connects with consumers on a personal level, which will help the business to develop long-term relationships with customers.

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined.

In my experience, it's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business.

Attracting customers is critical to the success of your business. Learn how to identify your target audience by creating a client profile and more.