Business owners should understand the impact of Creative mobile marketing and how it will differentiate their businesses others in 2017. It’s necessary to be abreast of newest trends and Opportunities. Mobile marketing Trends that small businesses should watch out for in 2017.

Mobile Money Payment/Transfer
Now Consumers can buy a Company’s product, directly from Facebook, Twitter, Youtube, with no stress. This absolutely makes consumer buying procesuy” Buttons on Facebook pages, those awful redirects to payment sites, and the distractions that comes with it, won’t get to affect sales. The “Buy” Buttons could be the next big thing in 2017, only if its awareness grows and consumers start using it to buy often.

Optimized Use of Live Videos.
Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it.Create stories for your viewers. If you just show what’s happening in one location, viewers are likely to get bored quickly and disconnect. Instead, walk around to show them the event. Be your audience’s eyes and ears.

You should do short live interviews with employees or clients to increase engagement. These interviews not only show the human side of your company, but also offer personal ideas and opinions.

Companies can also use the live videos, to show how they create their products. Your audience typically can’t see how your products or services are created. With live streaming video, you can show them what it takes to go from concept to product completion. This is a great way to give your audience a glimpse of what is involved in building your brand.

Time For Your Business To Get A Mobile App
As a small business owner, your business needs a mobile app. Having a web presence alone is no longer enough, as online activity continues to shift to mobile. Smartphone apps have become too important as a marketing tool, for small business owners to do without.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.

Social – Media Consumer Relationship Management
For businesses to successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data. Today, with the large increase in consumer activities on social media, companies need to embrace this shift with a new strategy– Social CRM. Which will recognize that instead of managing customers, the role of the business is to facilitate collaborative experiences and dialogue that customer’s value?

Understanding what customers value, especially when they are in the unique environment of a social platform, is a critical first step toward building a Social CRM strategy. What triggers a customer to seek out a company or brand via social media? What would make a customer reluctant to interact? And does social engagement influence customers’ feelings of loyalty toward a company as businesses hope it does?